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Crossroads Trading Company is undergoing a major brand re-haul of their 32 stores across the country, and they've kicked things off with their Castro store (2123 Market Street). The superstar designers at Gensler spearheaded the new design for the Bay Area-based buyer and seller of quality second-hand clothing.
Crossroads Marketing and Communications Manager Gina Nowicki, tells us that after 23 years in the Bay Area, it was time for a fresh look. "Plus, our stores have been bringing in higher-end designer pieces that are begging to be showcased in a special way."
The buying and selling process will stay the same, but the new store is "designed to better display the huge and diverse inventory, which means customers shop more easily," Nowicki says.
Get your first peek at all the prettiness in our gallery. Or, even better, check it out in person tomorrow evening between 7 and 9pm, when Crossroads is throwing a bash with a DJ, bites bubbly, and extended shopping hours. The event is co-hosted by The Bellwether Project and Chictopia. And of course selfies will be involved: Take a photo of yourself at the party, tag @crossroadstrading and @chictopia on Instagram, and you just might get featured on the brands' Instagram feeds—8,534 and 41,720 followers, respectively! And don't forget to RSVP.
· Crossroads Trading Company [Official Site]
· Win $2k in Crossroads Trading Co's Photo Contest [Racked SF]
· Crossroads Has Launched a Men's Section Online [Racked SF]