/cdn.vox-cdn.com/uploads/chorus_image/image/61183825/racked_placeholder.4.0.1421480075.0.jpg)
Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Intermix has officially opened the doors to its newest store in Palo Alto. The luxe lifestyle boutique is located inside Town & Country Village and in close proximity to Silicon Valley's startups. Intermix's CEO and co-founder Khajak Keledjian describes the Palo Alto markets as "a hub of innovation that is driving the future." And he believes that his brand suits the area's forward thinking culture. "We need to be part of what's happening right now, especially with fashion and technology merging," Keledjian explains to 7x7. So it's fitting that one of the brand's first forays into wearable tech is in conjunction with the opening of this store. Find the new Vita Fede Segreto USB Crystal Necklace (exclusive to Intermix) for a cool $1,198 in the store and online.
· Intermix CEO Khajak Keledjian Talks the New Palo Alto Store [7x7]
· Intermix Is Coming Soon to Palo Alto [Racked SF]