This Memory Foam Bra Comes in Half Sizes

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That pesky search for that perfect bra is finally over. The fashion tech startup ThirdLove has released its newest style, the 24/7 Memory Foam T-Shirt Bra ($55) that provides an invisible, supportive fit without ever losing its shape. The tag-less bra is designed with lightweight, supportive memory foam cups (that come in half cup sizes, A through F), luxe pleated straps with gold adjusters, and is made from TruForm Fabric, the brand's new innovative material.

"The biggest issue I see with other memory foam bras is that the shape changes over time," ThirdLove director of design, Ra'el Cohen, tells us. "That's why we developed our TruForm fabric, which provides an ultra-thin layer of support that maintains its silhouette." To order, download the app on your iPhone or iPad to find your exact size (selfies in t-shirts work just fine) and seamlessly order from your phone or tablet. Or, if you know your size already, order the bra directly from the site. Try one and you may be one of the 1,000+ ladies who are already 24/7 bra believers.
· ThirdLove [Official Site]
· It's an App Miracle: Bras That Really Fit, Delivered to Your Door [Racked SF]