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For months, we've heard rumors that SuitSupply —the Dutch menswear brand that combines high-end fabrics, modern tailoring, and mass-market prices— would be opening a San Francisco outpost. Bloggers claimed that the store would open in early 2014. Staffers at the company's New York locations assured us that they had heard similar rumblings of a Bay Area expansion. Even the "coming soon" section on SuitSupply's website gave us hope.
But "early 2014" is behind us, the website is no longer promising a San Francisco store, and we feel like we were duped. So what's the deal?
According to the press team at SuitSupply, the San Francisco location is coming, but the company doesn't have details about a location or an exact opening date quite yet.
Though the SuitSupply team tells us that the store will probably open at the end of November, we're skeptical. Keep in mind that the company already has 11 locations in the U.S., (and more than 20 locations worldwide), which triggers additional formula retail hurdles. With only four months until the projected opening date, and no word of a SuitSupply formula retail application on the San Francisco Planning Department's website, we would be shocked to see a store open in SF this year.
Given the number of big names that are bypassing San Francisco for Westfield Valley Fair —we're looking at you, Balenciaga and Miu Miu— we wouldn't be surprised if SuitSupply headed straight to Santa Clara.
· SuitSupply [Official Site]
· Reddit Calls Out Suit Supply for 'Sleazy' Advertising [Racked]