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If Only

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Local entrepreneur and social icon Trevor Traina launched an ecommerce website, If Only, that has raised over $1 million for good causes by selling experiences with high-profile personalities. The experiences range from attending a sports game with 49er Frank Gore ($14,300) to an exclusive meal for 20 guests at State Bird Provisions ($6,000). 70 percent of the proceeds go toward the celebs' hand-selected good causes—which just may take a little edge off the spendy splurges. [CBS]