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Men are shopping more than women—at least on their phones and tablets, a recent study by comScore reveals. But one local menswear boutique has reimagined the IRL shopping experience to get guys off their phones and into the store. It's Wingtip in FiDi and it's melding men's fashion with a social club, complete with clubhouse and exclusive access to an accessory library (luxe watches, pocket squares, cufflinks, etc.). Membership means committing to at least $1,200 of merch per year. But as the website says, that can easily be accomplished in just a visit or two.
· Marketers get creative in attracting male shoppers [Tech Page One]
· Wingtip's Slick New Private FiDi Club Is Open [Racked SF]