Indochino is Pulling a Bonobos and Opening Showrooms

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Indochino is shifting its business model to include more brick-and-mortar showrooms. Until now, the bespoke menswear brand operated mostly online with one permanent location in Vancouver—where the company is based—and regular pop-ups (aka "The Traveling Tailor") in major cities in the US and in Canada. Its second location opened today in Toronto, and an SF shop —in addition to New York and Chicago stores— isn't too far away.

Once the five locations are up and running, the company will assess if its next move is to open more stores in smaller US markets or to open in major cities abroad, Indochino CEO Kyle Vucko tells Business in Vancouver. In the SF market, Indochino's original approach of online measurements resonated well with the tech community. But a permanent location only stands to enhance the existing model for those customers that need a little more hand-holding through the process. Plus, returns and adjustments will be less complicated since they would no longer require the help of an independent tailor. Bring it, Indochino. We look forward to having you here.
· Indochino shifts business plan to include brick-and-mortar showrooms [Business in Vancouver]
· Indochino's Traveling Tailor Is in San Jose Until Sunday [Racked SF]