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Online sales growth continues to outpace brick-and-mortar growth, so traditional stores like Macy's and Target are beefing up their online offerings to try to bring customers (and revenue) back to the big box. In July, Macy's opened a new Macys.com office in SoMa where 650 employees will work on the store's online channel, SFGate reports. Last week, Target took steps to match that measure by opening a new office in Sunnyvale.
The Silicon Valley office comes in addition to the Target Technology Innovation Center that opened in San Francisco last year. WWD reports that "15 or so employees from the data analytics team, target.com and mobile group will occupy the 7,000-square-foot office facility in downtown Sunnyvale." The company plans to have 70 data scientists, software engineers, and product managers working in the space. Between existing retail stores, new tech hubs, and those incoming TargetExpress stores, get ready for the bullseye to dominate the area.
· Target Opens Silicon Valley Office [WWD]
· TargetExpress Wants to Open on Ocean Avenue [Racked]