Theorem."> clock menu more-arrow no yes

Filed under:

Will Theorem Be Fashion's Answer to Priceline?

Theorem founders Ryan Jackson and Adam Roberts. Image via <a href="https://www.shoptheorem.com/our-story">Theorem</a>.
Theorem founders Ryan Jackson and Adam Roberts. Image via Theorem.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Bay Area has gifted the Internet with oodles of ways to shop online. Want an auction? Try eBay or Poshmark.
Prefer the consignment route? Check out The Real Real or Twice. Just need to know when the shoes you can't afford are finally on sale? Set up an alert through Shop It To Me. Now, there's yet another San Francisco business introducing a new way to buy clothes online.

The company is called Theorem, and it wants to bring Priceline's "name your own price" model of shopping to limited runs of apparel and accessories. TechCrunch reports that the company is still in the nascent stage, with only four employees, but the future looks bright for the startup. It's currently a part of the Y Combinator Summer 2014 class, and founders Ryan Jackson and Adam Roberts have more than 50 merchants selling thousands of items on the site. If these guys can convince luxury goods companies to work with them, they could have a bona fide hit on their hands.
· Theorem [Official Site]
· This App Brings Beauty Pros to Your Front Door [Racked]