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It's All in the Jeans

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Is there anything more rock-n-roll than denim? To celebrate the 45th anniversary of Woodstock, Levi's Unzipped blog is looking back at the ways that denim has defined the musical generations. Get the inside story on when the San Francisco-brand started making bell bottoms, why Janis Joplin wore them, and the event that launched a thousand festival-style roundups. [Unzipped]