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After four fashionable years in Berkeley, Convert owners Randy Brewer and Fred Whitefield have finally made the trek across the bay with their first San Francisco store, Convert Man. The newest boutique in the indie-fave Convert family opened today at 556 Hayes Street. Wander inside, and you'll find local products like Tellason Denim raw selvedge jeans and cleverly-designed Unafide wallets mixed in with Pendleton blankets, Headline t-shirts, and no-nonsense Nau bags. (Convert sent us home from the press preview with a Nau weekender, and it is legit.)
The 1,100 square foot space has had a Frank Lloyd Wright-inspired makeover since its days as Nomads, and now boasts copper ceiling swags and a whiskey bar to boot. So pour a couple of fingers while you browse the store's American-made, eco-friendly basics, and keep an eye out for the adorable shop dog. The Hayes Valley retail scene may favor womenswear, but with shops like Convert Man and Welcome Stranger, the neighborhood's stylish men have plenty of choices, too.
· Convert [Official Site]
· Nomads' Replacement in Hayes Valley Is Eco-Boutique Convert [Racked]