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The hoodie has become emblematic of Silicon Valley style, and, —quite frankly— local fashion tech startup Original Stitch has had enough of it. Last Friday, the bespoke shirt brand hosted a #DitchTheHoodie event that saw tech guys trading in their zip-ups for button-ups. ReadWrite was there to observe the scene, and noted that —despite the crowd's overwhelming frustration with tech fashion— the situation may not be as dire as we thought.
Alan Fineberg, a Square engineer, stood up for his tech brethren, telling ReadWrite, "People at Square are very well dressed. I have even been asked if Square has a dress code. Everyone is just really design conscious and that comes out in their aesthetic and style choices." So perhaps the tides are turning, and even Silicon Valley startup guys (engineers and programmers, included) are dressing more sharply. It's possible that in a few years, the coders won't be as hoodie reliant. And Original Stitch could be partly to thank.
· Has Silicon Valley Reached Peak Hoodie? [ReadWrite]
· Original Stitch [Official Site]
· Get a Fully Custom Shirt Down to the Buttons for $50 [Racked SF]
· This is How Banana Republic Thinks Tech Guys Should Dress [Racked SF]