Will ePantry Lure Amazon Prime Members With Free Shipping?

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You remember ePantry, right? It's the Cow Hollow-based subscription service we told you about in April— the one that automatically delivers your household products to you when you're running low. This morning, the company announced that it is taking on Amazon in the cleaning and personal care products space. The plan: Offer lifetime, free shipping to Amazon Prime customers.

ePantry co-founder Chris Clark tells us, "We're launching this campaign because Amazon is trying really hard to get into household eCommerce— laundry, cleaning, and beauty products. But after years of training customers to 'one click purchase', Amazon is discovering they can't make money on single products. Our approach is totally different and leads to larger orders, which means we can do great things like carbon-offset our shipments, use sustainable packaging, and still offer free shipping."

To sign up, visit ePantry.com/prime. You'll be prompted to enter the email address that's associated with your Amazon Prime account and a few questions about your cleaning habits. When you finish, you'll see a blue box at the top of your screen that says "Activated: Free Shipping for Life."

Keep in mind that ePantry deals in green, sustainable products, like Mrs. Meyers and SF's own Yes To. If you're looking for Tide, you're going to be disappointed. But if you're an Amazon Prime customer who's tired of paying the $5.99 Prime Pantry delivery fee for Method products, ePantry's free shipping is pretty appealing.
· ePantry [Official Site]
· ePantry Anticipates Your Shopping Needs Before You Do [Racked]