HauteDay Will Make Competitive Shopping the Next Big Thing

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Today is Y Combinator's Demo Day, and one Mountain View-based startup is introducing a new website that turns the hunt for new clothes and accessories into an interactive game. It's called HauteDay, and it leverages crowdsourcing to discover hidden fashion gems within a given theme —like Parisian Street Style— while rewarding the efforts of its members. Anyone in the community can submit finds, but the team behind the site curates the items before unleashing them in collections for up-voting.

It's all a trade-off: Users are given fashionista-approved shopping lists and content creators have the chance to win the items they submit. (HauteDay sends the winning item in each collection to the original uploader, free of charge.) "The idea behind HauteDay is to provide an engaging and effective way for shoppers to find the hottest new fashion items of the day," Michael Witz, the website's co-founder and CEO, tells us. "We've brought many of the game mechanics that make mobile games so addictive to the world of fashion, and we believe that the combination of crowdsourcing, competition and rewards makes HauteDay a completely unique shopping experience." Are you ready to tap into your inner competitive fashionista? Then give it a whirl here and look out for the app version to come out soon.
· HauteDay [Official Site]
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