Poshmark"> clock menu more-arrow no yes mobile

Filed under:

PoshMatch Knows What You Want Before You Do

Image courtesy of <a href="https://poshmark.com">Poshmark</a>
Image courtesy of Poshmark

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Poshmark, an online marketplace and social platform dedicated to women's fashion, rolled out a new iOS app feature this morning aimed at showing users more of what they want on the site. The update is called PoshMatch, and the Menlo Park-based company describes it as "a social merchandising engine that combines community curation and algorithmic technology to match shoppers to merchandise based on their social activity in the app." Why don't we take liberties translating that through a liberal arts degree filter?

The math-magical change is that PoshMatch is using information it collects about your preferences to curate your feed when you use the app. That includes showing updates from users who you follow, displaying items or brands that are similar to pieces that you've liked in the past, and suggesting users with a similar tastes who you should follow. It's like a shoppable Facebook feed.

For now, PoshMatch is only available on iOS, but the company says that it plans to upgrade its Android App and website with the new PoshMatch features "in the near future."
· Poshmark [Official Site]
· Fashion Math: eBay + Social Media = Retail Jackpot [Racked]
· A Complete Guide to Every Online Resale Site Worth Knowing [Racked]