Ringly Wants to Lure You to a Dive Bar

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Ringly's sales have been kind of bananas. In July, the company started preselling its smart rings to eager shoppers, and hit $100,000 in sales in just 24 hours. The emerald-stone ring? Completely sold out. And while Ringly has yet to ship its first round of orders, it's already pre-selling new styles for winter. For those of you who weren't feeling the 18K matte gold setting, Ringly wants to entice you with a new style called Dive Bar. Moody and grey, it's like a wearable tech version of a San Francisco morning.

Unlike the other Ringly styles, the company is not offering a pre-sale discount on Dive Bar. You'll be paying the full $195 for this style with a rhodium-plated finish and a tourmalated quartz stone. Available in sizes 6, 7, and 8, Dive Bar is expected to ship this winter, but it may be on the 2015 side of the season.
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