Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Some humans pop their dogs' collars off upon returning from a walk, freeing their pups from the jingle jangle of all those tags that the City of San Francisco requires. But if Fido escapes while tagless… well, that's no good. Fortunately, a St. Helena dog lover thinks she has the solution.
Hope Schultz created Schmoozies, a kind of scrunchie-collar hybrid, after her vet told her that her beloved pooch Max shouldn't wear his collar around the house anymore. She wanted a lightweight solution to keep a tag on Max at home (just in case he went wandering), so she attached his tag to an old headband. When people began inquiring about his novel neckwear, she knew she was onto something. Now, she's crowdsourcing funds to produce her line.
Unlike the structured style of most dog collars, Schmoozies stretch and expand to fit over a dog's head. It's the canine equivalent of swapping jeans for yoga pants after a long day. And who doesn't love the joy of changing into yoga pants?
Hope wants the line to help shelters, like the one where she found Max, so Schmoozies is participating in a One for One program: For every Schmoozie sold, one will be donated to an animal shelter in memory of Max. But first, Hope needs to fund her line. And that means raising another $2000 of her $10,000 to get Schmoozies up and running. There are still 6 days left to pledge toward her Kickstarter goal. If you think Schmoozies should happen, you can sign up here.
· Schmoozies [Kickstarter]
· Leather Collars for the Modern, Local Dog [Racked]