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Photo via Barnes and Noble/<a href="http://instagram.com/barnesandnoble">Instagram</a>
Photo via Barnes and Noble/Instagram

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Barnes & Noble is tapping a new customer pool by partnering with Google Shopping Express to offer same day delivery in San Francisco and the Peninsula. "For us, it's fantastic that we can bring new customers to those local stores," Jaime Carey, chief merchandising officer for Barnes & Noble, tells CNN Money. The ordering process via Google Shopping Express offers three daily delivery windows—9 a.m. to 1 p.m., 1 p.m. to 5 p.m., and 6 p.m. to 10 p.m.— and utilizes Google employees in the Barnes & Noble stores to secure and obtain the ordered books and send them off in a Google delivery vehicle. The first six months of Google Shopping Express are still free so there's no risk in test driving the service—except for the certainty that you'll form new expectations for buying books online.
· Barnes & Noble teams with Google for same-day delivery [CNN Money]
· This is How Same Day Delivery Is Just Like Quidditch [Racked SF]