Indiegogo"> clock menu more-arrow no yes mobile

Filed under:

This SF Brand Says Mismatched Socks Will Prevent Blindness

Image via SWAP Socks/<a href="">Indiegogo</a>
Image via SWAP Socks/Indiegogo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The guys behind BlackV Club want to eliminate your sartorial decisions, but the team at SWAP Socks wants to give you more options in the morning. The San Francisco sock company says that its mismatched socks are a wearable statement that brings aid and awareness to the fight against preventable blindness. How can socks solve such problems? SWAP Socks has partnered with the Seva Foundation to deliver sight restoring services to the people who need it most.

On the fashion front, every pack of SWAP Socks contains four unique socks. You can swap the colorfully patterned socks to create your favorite pairs, but you'll never find a pair that matches. On the charitable front, half of the company's profits go to help the visually impaired through various charitable channels and organizations.

On the business front, SWAP Socks still needs funding. The company launched an Indiegogo campaign this week to raise $36,000, the minimum order amount required to complete a full production run of the socks. In just three days, SWAP Socks has raised more than $20,000, so there's a good chance the brand will meet its goal. If you want to contribute to the campaign, you can get your own SWAP Socks pack for just $29.
· SWAP Socks [Official Site]
· Seva Foundation [Official Site]
· BlackV Club Insists That Billionaires Hate Options [Racked]