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The Chestnut Apple Store Mob Is Surprisingly Chill

The line at the Chestnut Street Apple Store at 7:46 a.m.
The line at the Chestnut Street Apple Store at 7:46 a.m.

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We scampered over the Apple Store on Chestnut Street this morning to capture the exact moment the doors opened to a store that would sell a phone that would change the world. It was surprisingly anti-climatic (and according to our iPhone 5, about a minute late). There were no fights and no one broke down in tears of unadulterated joy. Staffers were managing the line and updating newcomers on the process, and there were Chase-sponsored food trucks across the street to feed the crowds. (The Union Square line was similarly pleasant, according to SFist.) The highlight was when the employees did a ten second countdown before opening. It was kinda cute. (That should be a daily routine at Apple. Or maybe it already is? We don't usually arrive before the store opens.)

The first person in line at the Chestnut Street location? Klaus Bandisch. He arrived at 11 a.m. on Thursday to queue up for a space grey iPhone 6 Plus. He told us that it was worth the 21-hour wait because the "Plus is a scarce phone." Congratulations to Klaus, and all the other lucky (patient?) folks who waited overnight. May your new phones fulfill all your dreams.
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