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Betabrand Makes the Case for the Grown-Up Onesie

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Creator Jesse Herzog's nine-second demonstration of his design; video via YouTube
San Francisco real estate developer Jesse Herzog has combined the suit with the onesie to launch The Suitsy concept in Betabrand's Think Tank. Naturally, GQ hates it, asking its readers, "When did putting on a shirt, jacket, and pants become such a chore?" But the 800-plus votes (and growing) on Betabrand's crowdfunding platform prove there's a market for the zip-up, meaning this could actually be the future of men's fashion. (Especially in Silicon Valley.) So in response to GQ: At some point, the suit did become a chore —at least, in our neck of the woods— and one-zip comfort may actually bring the suit back to this jeans-and-tee landscape. Now let's see if Betabrand can make the whole getup machine-washable.
· The Suitsy [Betabrand]
· Suit up! Man designs onesie for the corporate crowd [NY Daily News]
· This is How Banana Republic Thinks Tech Guys Should Dress [Racked SF]