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The Internet flipped out last month when ModCloth announced that it would no longer photoshop models. (Everyone knows that "no retouching" is a gimmick that magazines roll out for a single issue. It's not a way of life.) And now the SF-based retailer is doubling down on its commitment to representing women realistically with an open casting call. While the company already uses plus-size models and "real women" on the site, it's looking for more fans to share its wares. To be considered, post your #fashiontruth selfie on Twitter or Instagram. Just think: Someday, you might be telling your grandkids that your modeling career started with a single selfie.
· ModCloth Is Calling All Models [CA Apparel News]
· Fashion Math: eBay + Social Media = Retail Jackpot [Racked]