Twitter."> clock menu more-arrow no yes mobile

Filed under:

ModCloth Is Encouraging Fans to Take Selfies

ModCloth founder Susan Kroger shares her #FashionTruth via <a href="">Twitter</a>.
ModCloth founder Susan Kroger shares her #FashionTruth via Twitter.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Internet flipped out last month when ModCloth announced that it would no longer photoshop models. (Everyone knows that "no retouching" is a gimmick that magazines roll out for a single issue. It's not a way of life.) And now the SF-based retailer is doubling down on its commitment to representing women realistically with an open casting call. While the company already uses plus-size models and "real women" on the site, it's looking for more fans to share its wares. To be considered, post your #fashiontruth selfie on Twitter or Instagram. Just think: Someday, you might be telling your grandkids that your modeling career started with a single selfie.
· ModCloth Is Calling All Models [CA Apparel News]
· Fashion Math: eBay + Social Media = Retail Jackpot [Racked]