SF Male Shopping Habits According to Convert Man

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For a store owner that has locations in the East Bay and in San Francisco proper, it's easy to compare and contrast the customers. And for Randy Brewer, the co-owner of Convert and Convert Man, he's seeing a difference in the male shoppers. "In general, the guys who are coming [into Convert Man in Hayes Valley] are more open to fashion," he explains to SFGate. "They're out shopping, whereas in Berkeley, the girlfriends are getting them things or hauling them out." Of course, we're not exactly comparing apples to apples here: Convert Man is a men's store with a whiskey tasting bar to boot while the Convert in Berkeley caters to both sexes. But if anything, it's confirmation from a notable source that the local male actually cares about what he wears. And it's an extra bonus that if this style-conscious guy's clothes are coming from Randy's store, he's helping the environment, as well.
· Convert Man in Hayes Valley raises eco-profile of discerning shoppers [SFGate]
· Swig Whiskey While You Shop at Convert Man [Racked SF]
· Convert [Official Site]