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Bonobos is returning to its home turf with a Guideshop in Silicon Valley. The brick-and-mortar location will open next Thursday, January 22nd, at Santana Row, a few miles south of the brand's original headquarters in Palo Alto. Once open, shoppers will be able to try on current collections from Bonobos before purchasing, and seek help from skilled Bonobos Guides to avoid any wardrobe snafus.
After creating their sizing and style preference profiles, customers can seamlessly make purchases via the brand's website. (Guideshops do not stock items for sale.) Purchases arrive within one to five days after the customer places an order, and shipping is free. The in-shop fitting process minimizes the risk of ordering clothes that don't fit.
For those unwilling to make the trek to the Union Square Guideshop, there will no longer be an excuse for ratty t-shirts and khaki diaper butt. It's time to toss the old duds, snag some tailored chinos and washed poplins, and bring the wardrobe into the new year. To schedule your Guideshop experience, visit the site here.
· Bonobos [Official Site]
· Bonobos Offers Jim Harbaugh $10K to Wear Flat-Front Chinos [Racked SF]