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You have to give Betabrand credit for the genius that is the Think Tank platform. The often wacky campaigns that find their way to the voting page are good for a laugh, which is consistent with the brand in general. After all, a company that gains notoriety for its DiscoLab and heralds the holidays with nauseating Christmas pants can't take itself too seriously. Now, we have the latest Internet sensation to emerge from the SF-based biz: The Poo Emoji Button Up Shirt.
After successfully launching poo emoji sneakers last fall, the company's back with a whimsical, short-sleeve, poop-printed shirt, (regularly $88, pre-order for $79.20). Betabrand has already received the requisite number of pre-orders for production, and will start shipping the shirt in March. In just a couple of months, you could be sitting across from someone wearing a poop shirt in a meeting.
While we wait for this shirt to enter the sartorial zeitgeist, perhaps you can help us answer a really important question. Which is worse: a poop-printed sneaker or a short-sleeve button-front shirt in this pattern? It's hard to choose, so we're putting this one to a vote. No matter which piece wins, one thing is clear: If Erlich Bachmann on doesn't wear this shirt at some point on Silicon Valley, we've failed as a society.
· Poo Emoji Button Up Shirt [Betabrand]
· Smiling poop emoji shirt, matching sneakers a hit with online shoppers [NY Daily News]
· The Suitsy: Coming Spring 2015 to an Efficient Dude Near You [Racked]