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In separate efforts to save sales from slumping, two ecommerce brands with SF roots have announced leadership changes this week. ModCloth's co-founder Eric Koger and Nasty Gal's founder Sophia Amoruso are stepping down to make way for seasoned retail veterans to hopefully usher the two sites into new growth markets. Matthew Kaness (who spent seven years at Urban Outfitters) will take the reins at Modcloth, which currently has offices in San Francisco, LA, and Pittsburgh. Sheree Waterson (a Levi's and Lululemon alum) will be the new #GIRLBOSS at Nasty Gal. (Now based in LA, Amoruso started the business as an eBay store in SF.)
The changes come on the heels of both companies going through major layoffs. Is it too little, too late for the two brands? The retro/vintage trend has faded while more shopping sources have joined the mix, but both can —hopefully— count on the loyalty of their existing customers. Let's see if the new CEOs put their respective companies back on the growth track.
· Nasty Gal #GIRLBOSS Sophia Amoruso Steps Down as CEO [Racked]
· ModCloth Co-Founder Eric Koger Exits Role As CEO; Urban Outfitters' Matthew Kaness Joins [TechCrunch]
· ModCloth Is Encouraging Fans to Take Selfies [Racked SF]