Twice Enters the Menswear Market

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San Francisco-based reseller Twice introduced menswear to its online offerings today, launching with more than 4,000 items for dudes from over 230 brands, including Ralph Lauren, Patagonia, and Brooks Brothers. Like the womenswear selection that the company is known for, men's items are up to 90% off their original retail price. While most of the items come from better mall brands, (e.g. Banana Republic and J. Crew), there are occasional, insanely-discounted outliers, like Paul Smith and Billy Reid shirts for less than $40.

Twice inventory typically sells within the first week it's online, and the warehouse processes an average of 5,000 items every single day. Translation: Check back frequently, guys. And if you see something you like, buy it right away.
· Twice [Official Site]
· Google Alums Spill on How They Launched Twice [Racked]