clock menu more-arrow no yes mobile

Filed under:

Your First Look Inside the Tech-Savvy Rebecca Minkoff

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.


Earlier this month, Rebecca Minkoff opened the doors to its first San Francisco store. The pretty dresses and the chic handbags drew a large crowd to the opening night, but the store's eBay-powered tech features stole the show. It's the future of retail right there on Fillmore Street with smart mirrors that order coffee to the dressing room and radio-frequency ID tags for building wishlists as you go. If that doesn't inspire an immediate trip to the store, then this look inside surely will.

· Rebecca Minkoff [Official Site]
· Get Ready to Geek Out at Rebecca Minkoff on Fillmore [Racked SF]