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Bay Area blogger Chastity Garner gained international attention for boycotting Target last year. The plus-size blogger wrote an open letter to the company on her blog, blasting it for excluding plus-sizes from the Altuzarra for Target collaboration. She concluded with the promise, "I will take you back, when and only when, you include true plus sizes in your designer range collaborations."
Target listened. The company contacted Garner to address her concerns, and included plus-size options in its upcoming Lilly Pulitzer collab. Garner even attended the Lilly launch party in New York earlier this month. If there was any doubt that the hard-feelings associated with her boycott are a thing of the past, consider this: Chastity is one of the bloggers modeling for Target's soon-to-launch plus-size range, Ava & Viv.
After previewing the line last month and offering the design team feedback on the pieces, Chastity is rocking multiple outfits in the Ava & Viv lookbook. (Gabi Gregg of Gabifresh and Nicolette Mason also star in the campaign.) Chastity praised the line on her blog this week, writing, "My overall take on Ava & Viv is that it's a chic, versatile line with both basics and trendy pieces that fill the void of the affordable/trendy, non junior size clothing."
The full collection —nearly 90 pieces that will include tops, pants, dresses, swimwear and outerwear all under $100— will roll out by mid-March. And with Chastity Garner on board, it's practically guaranteed to be a hit.
· Every Pic From Target's New Plus Line, Ava & Viv [Refinery 29]
· Target Headquarters Visit [Garner Style]
· Target Explains Why It's Only Selling Plus-Size Lilly Pulitzer Online [Racked]