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Heidi Says has consolidated the Collections and Casual shops into a single store, now offering fancy looks in the front, and premium denim and tees in the back. It's a shop-in-shop set up designed to appeal to Heidi's evolving customer. "It's something I've wanted to do for the last year," Heidi tells Racked. "I feel like at this point, it's the right time for my customers."
Heidi describes the refreshed Casuals concept as casual layering pieces for the Collections customer. Stop by the beautiful new space in the former Collections-only store at 2426 Fillmore Street to find the perfect outfit for Valentine's Day or any day. The grand opening for the store is March 6th, but you can enjoy promotions throughout February during the soft opening.