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Bay Area Fitness Brands
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Looking for athletic apparel that's not Lulu or Nike? These brands have ties to the Bay Area. Photo via Akrovita
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When Scott Kerslake started Athleta in 1998, athletic apparel for women was merely an afterthought to the booming men's performance apparel industry. Today, it's a wildly lucrative market. The Petaluma-based company branched out from web and
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Akrovita designers Virginia Fabricius and Krista Wardell met while studying at Parsons and bonded over a shared love of aerial acrobatics. Now based in San Francisco, their inaugural collection includes sports bras, shorts, and leggin
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We first noticed DDCC (which stands for Dirty Diana's Clean Clothes) when designer Diana Mitchell was selected as a Fashion Incubator of San Francisco designer in residence. Mitchell is an amateur yogi and half-marathon runner who engineers
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Before FAM brands acquired the company in 2013, Zobha was the tiny yoga and pilates-wear company across the bridge. Jamie Hanna started the company in Mill Valley in 2008, and Zobha has been a fitness standout for years because it offers mat
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Lucy may have been born in Portland, Ore., but the brand now calls Alameda home. Founded in 1999, Lucy focuses on apparel for yoga, training, and running. The company's goal
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You probably know The North Face for its outdoors apparel and backpacks, but the brand makes more than just skiing and hiking gear. This Alameda-based company —it shares its headquarters with Lucy— also sells yoga, running, and training