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Nearly a year ago, Cuff announced chic jewelry that behaved much like the antiquated pager. The first run of production will release in March of this year, but the startup has added more plans for its smart technology thanks to a newly-inked deal with jewelry giant Richline Group. The name may not sound very familiar, but Fashionista explains that its parent company is Warren Buffet's Berkshire Hathaway— and its portfolio includes Aurafin, Bel-Oro, and Honora. The timeline for Cuff-enabled Richline jewelry is similar to Cuff's in-house collection, but the former has more promise to reach a larger audience.
· Tech-Enabled Jewelry Gets a Boost in Mainstream Visibility [Fashionista]
· The Pager Makes a Chic Return [Racked SF]