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Meet the Israeli Fashion Bloggers Who Call the Bay Area Home

Photo: <a href="">Bicoastalista</a>
Photo: Bicoastalista

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Finding a niche in the saturated San Francisco fashion blogging scene isn't easy. Can you think of any category that truly remains untapped? There are the startup style stars, the attorneys-by-day, the full-time fashion plates. And now, there are at least two Bay Area fashion bloggers who are blogging in Hebrew, JWeekly reports.

Flora Tsapovsky, a fashion journalist, has been blogging for five years— originally at Clothes on Trees, and more recently at Bicoastalista. Her blog's name is a nod to her past and present homes. "My two coasts are Northern California, where I live now, and Tel Aviv, where I lived for many years and still visit often," she tells JWeekly. "The blog is an excellent tool for me to present pieces of my life to people in Israel and in other places." In addition to her outfits, Flora's blog includes interviews with people like Hel-Looks blogger and San Francisco transplant, Liisa Jokinen, as well as travel tips and inspiration boards.

Keren Danon, a 29-year-old computer engineer, moved to San Francisco from Tel Aviv seven months ago. Her blog, Fashion Loca-l, made the move with her. "I wanted to write it because I wanted to show women that you can dress well even if you're not size 0 or 4 —or 6, for that matter— and even if you're on a budget, which is way more doable here in the States."

Keren says that most of her readers are still based in Israel, but her audience has grown from the handful of friends and family members she started with six years ago. Just like most blog followers, Keren's readers turn to her site for a break from reality. "Many readers see the blog as a virtual escape from the stressful life in Israel," she tells JWeekly. "During the summer, while [the Gaza war] was going on, I received emails from readers thanking me for taking them into a world in which life is calm and missile free."

To check out their blogs, visit Bicoastalista or Fashion Loca-l.

· Blogging in Hebrew: Israeli women in the Bay Area are posting far from home [JWeekly]
· Blogstars [Racked]