Lisa Says Gah Opens Boob Shop

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Boobs, boobs and more boobs are now for sale at Lisa Says Gah, the sharply curated SF-based fashion e-tailer. Of course, said boobage is all for a good cause: raising bucks and awareness during October's Breast Cancer Awareness Month. Fifteen percent of all proceeds from Boob Shop sales go to the UCSF Cancer Research Foundation, through the end of the month.

The cause is near and dear to founder Lisa William's heart, as her friend Amanda Niello was recently diagnosed with the disease. Amanda's inspiring response was to start a lighthearted blog Thanks, I Have Cancer, which documents her journey with a sense of humor.

Taking a cue from Amanda, Lisa Says Gah takes a positive and proactive approach to the disease via products that are  "ever-so-slightly sarcastic," including a rug from Cold Picnic (pictured above), a F*#KCANCER  key chain from Various Key Tags and a boob planter by Universal Isaac.

Additionally, there are several exclusive collabs —100 percent of the profits of these items go to UCSF's cancer foundation. You'll find things like the awesome Oroma Elewa tee (pictured above), elegant wall décor by Casual Séance Ceramics and a tasteful nude print by Elizabeth Lever.

Shop now and do your boobs proud.