clock menu more-arrow no yes

Filed under:

A Whole New Perspective on Allen Ginsberg (Thanks Garrett Leight)

Photo: Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

So here's our most burning question for the newly opened Garrett Leight California Optical store (GLCO): When we slip on a pair of your limited-edition Allen Ginsberg-inspired frames, will brilliant Beat poems floweth? (Just message us offline with your answer.)

The hipster-ready acetate frames—made entirely in San Francisco and available in five color combos—were designed to pay homage to the city's "mid-century cultural renaissance" and celebrate the LA-based brand's first foray north.

Clearly, the four-year-old company's namesake, who just happens to be the son of Oliver Peoples founder Larry Leight, is not afraid of a little competition: He chose to set up shop at 393 Hayes Street, just a few doors down from Warby Parker, and a couple of blocks from both Through the Hayes Optometry and RetroSpecs on Gough Street. (Obvi, Hayes is now Eyewear Central...and giving the hood's many shoe stores a run for their money.)

The 1,000 square-foot-space, designed by West of West architects, is sleek and bright—basically a minimalist's dream with lots of white, natural wood and a sprinkling of bright green succulents.

When it comes to the eyewear itself, GCLO is all about "creating classic and contemporary designs with perfect craftsmanship and timeless aesthetics." Yep, sounds about right. Go see for yourself but prepare to stay a while, as there are more than 500 frames from which to choose.

No doubt, Mr. Ginsberg would approve.

Garrett Leight California Optical

393 Hayes St, San Francisco, CA 94102, USA