clock menu more-arrow no yes mobile

Filed under:

Be Smart, Safe and Stylish With a Gem Named Athena

Photos: Roar for Good

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

If "wearables schwearables" has been your attitude thus far to the oodles of smart bracelets and pendants popping up everywhere, you may want to reconsider. At least when it comes to Athena. This new self-defense device could quite literally save your life.

Appropriately named for the Greek goddess of wisdom and courage, Athena's designed to protect women (or anyone) from a physical assault with just a 3-second touch of a button. Once activated, it emits a loud alarm and sends your location to friends and family via text messages that make it clear there's an emergency situation.

The small and chic device (Roar for Good's first product) has already surpassed its Indiegogo campaign goal by more than 550 percent. But you still have about a week to contribute and get your own personal rescuer delivered in spring. Also noteworthy: 10 percent of all proceeds will be donated to the One Love Foundation, which works with young people to promote healthy relationships.

Other things to know about Athena:

  • She can be worn as a necklace, or attached to your handbag, belt or key ring.
  • Choose from three colors for the backing—Rose Gold, Antique Silver and Timeless Black.
  • There's a silent-mode feature that sends your GPS and distress call text sans alarm.
  • The replaceable battery lasts up to three months.