Paige Opens on Fillmore Street

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Denim lovers' squeals of delight could be heard across the city this morning. Celebration is in order as San Francisco finally has its own Paige boutique. The 1,400-square-foot storefront opens today at 2237 Fillmore Street (in the former Limu space).

No doubt, the LA-based label's signature denim for women and men is the main attraction, but the full Spring 2016 lifestyle collection—knits, outerwear, belts and accessories—is also available. And all the pieces are ready to stroll Valencia, hit up the Treasure Island Flea and park it on a parklet, just about anywhere.

The vibe of the store reflects the effortless Cali-chic aesthetic of the brand and its namesake founder and creative director Paige Adams-Geller. "I've mixed elements of California style with my Swedish heritage, which gives the store a modern contemporary feel," she explains. (Stay tuned for images of the new space.)

OK time to go...we have some freshly made housewarming muffins to deliver. And, err, a pair of destructed Skyline Ankle Pegs to pick up.