SF Guys, Be the First to Shop Mizzen+Main’s New Collection

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Say who? OK, you may not be familiar with the Dallas-based menswear label Mizzen+Main—even if it did get a shout-out in the New York Times. (That's why we're here, silly.) The American-made brand is all about taking traditional styles and mixing them with innovative high-performance fabrics for "class and comfort."

Right. Now that everyone's caught up, here's the real news: The company launched its debut pullover collection today at its new San Francisco pop-up shop (717 Market Street), open through Thursday, December 17th.

Naturally, the new collection is the star of the show: The quarter-zip pullovers, priced at $145, come in three colors (gray, periwinkle and blue) and are made of fabric that's moisture-wicking, wrinkle-free and machine washable. (Woo-hoo!) "Our pullover is a great layering piece and can be worn with confidence in the office or casually on the weekends," says Kevin Lavelle, co-founder and CEO of Mizzen+Main.

Of course, you'll also find M+M's holiday collection and other offerings, including its signature dress shirts, chinos and denim, in the temporary shop.

Yep, it's time to add a little Texas to your wardrobe, (urban) cowboy.

Pop-up hours: Monday to Friday 10am to 7pm, and Saturday and Sunday 11am to 6pm.