Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Three days ago, John Elliott sent over 30 looks down the runway for a star-studded audience including Kanye West, Nick Young, Victor Cruz, and J.R. Smith. It was the first NYFW appearance for both the designer and his brand, John Elliott + Co, and Complex Magazine reports that John's Fall/Winter collection of layered looks in a muted color palette was inspired by his San Francisco upbringing.
There's a definite buzz for the young man who describes himself as "just a kid from the Northwest trying to do the best [he] can with the means [he's] got." And with a Nike collaboration that's all but confirmed to be on the horizon —plus more stores buying his menswear designs— it looks as though this hometown boy will soon earn a spot on the growing list of well-known designers from the Bay. Before everyone jumps on that bandwagon, snag a few pieces from his upcoming collection, which he basically made us in mind.