Alamo Square Will Soon Have a Heart of Gold

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Vacant retail spaces don't stay empty for long in this city, and that's just the case for the former home of the 97 Cent Store in Alamo Square. Hoodline reports that neighborhood residents Gene Barnes and Stephanie Madrinan will open Heart of Gold —a boutique and consignment shop that doubles as a 501c3 nonprofit— at 777 Divisadero in March. Stephanie brings the fashion background as a stylist and owner of gone-but-not-forgotten store 31 Rax, while Gene has experience in the nonprofit sector. Their venture will stock local designers and vintage finds, similar to Los Angeles institution American Rag. Heart of Gold will also accept clothing donations, and will give away anything that it can't sell. It's early days still for the new store and concept, but keep an eye on its newly launched website for products and more info.
· Heart of Gold to Move into Former 97 Cent Store Space [Hoodline]
· Let the La Perla Countdown Begin! [Racked SF]