How Piccing Is Gaining Momentum in the Social Shopping Race

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Every week, it seems as though there's a new leader in the race to nail social shopping. This week, Piccing made another play for the lead, announcing that it has reached 50 million members—way up from the 6 million members it had in January 2014— in addition to launching the Piccing app for Android. Piccing lets app users "picc" an image to shop, and view comparison items located by the tech behind the platform. The startup reports over 250 million "click outs" to major e-retailers likes ShopBop and Zappos.

Of course, numbers don't always tell the big picture. For example, over 50 percent of the 50 million users are actively "piccing" daily, but it's unclear how many of those "click outs" result in sales. That said, we still maintain that the platform is a solid resource for "Get the Look" shopping. The SF-based startup (by way of Zurich) is increasing its momentum in the American market, and it could take the lead in social shopping. Until then, play around with the app on iOS and Android and keep an eye on Piccing's blog , where some of the platform's best finds exist.