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It Only Took a Year for the #AskHerMore Trend to Catch On

America can thank San Francisco's The Representation Project for bringing more intelligent questions to the Oscars red carpet

Reese Witherspoon on the red carpet. Photo: Getty
Reese Witherspoon on the red carpet. Photo: Getty

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Did you notice that this year's pre-Oscars red carpet commentary was a little more thoughtful than past years'? While we certainly love hearing about the nominees' dresses, jewels, and beauty routines, women in Hollywood are more than just perfect bodies conforming to the pressure of double Spanx. Which is why it was refreshing to hear reporters asking actresses about more than just their outfits.

Jennifer Siebel Newsom's The Representation Project —a San Francisco non-profit that leverages film to promote gender equality— played a supporting role in that move. The Representation Project started the #AskHerMore campaign last year in an attempt to shift awards show interview topics from outfits to issues. This year, #AskHerMore was a trending topic on Twitter, buoyed by support from Hollywood heavy-hitters like Reese Witherspoon, Shonda Rhimes, and Lena Dunham. All three women posted the hashtag on social media, along with suggestions for intelligent questions that reporters should be asking women. Witherspoon even used her time on the red carpet to promote the campaign.

Maybe someone would have quizzed Julianne Moore about Alzheimer's research without the campaign, but we're pretty sure the conversation would have stayed focused on her dress. Which, by the way, was custom Chanel. (Hey, we like dresses, too.)