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Your First Look Inside the New La Perla Boutique

Just like the brand's lingerie, the store's design incorporates the most charming details

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After months of anticipation, San Francisco's La Perla boutique is finally open at 170 Geary Street. The Union Square location is one of the first in the world to feature renowned Italian architect Roberto Baciocchi's new store concept, highlighting the brand's history with references to great Italian architecture.

Inside, the store is finished in soft, dreamy pastels that complement the lingerie, hosiery, shoes, swimwear, and ready-to-wear. While most shoppers will be focused on the lingerie, the design details in the space—like marble arches, hand-painted wall coverings, gilded metal hangers and velvet-lined drawers—are quite lovely.

Lacy, peekaboo apparel is having a moment once again, so the store couldn't have opened at a better time. If you dare to rock the sheer-layer-over-retro-underpinnings trend, La Perla will fit you with the pieces you need to look like a Hollywood starlet. If you prefer suiting with a hint of a bustier, consider yourself set. And if you're looking for a killer lounging-on-a-yacht swimsuit, this is the only place you need visit.