Drew Altizer"> clock menu more-arrow no yes mobile

Filed under:

Your First Look Inside the New La Perla Boutique

Just like the brand's lingerie, the store's design incorporates the most charming details

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

After months of anticipation, San Francisco's La Perla boutique is finally open at 170 Geary Street. The Union Square location is one of the first in the world to feature renowned Italian architect Roberto Baciocchi's new store concept, highlighting the brand's history with references to great Italian architecture.

Inside, the store is finished in soft, dreamy pastels that complement the lingerie, hosiery, shoes, swimwear, and ready-to-wear. While most shoppers will be focused on the lingerie, the design details in the space—like marble arches, hand-painted wall coverings, gilded metal hangers and velvet-lined drawers—are quite lovely.

Lacy, peekaboo apparel is having a moment once again, so the store couldn't have opened at a better time. If you dare to rock the sheer-layer-over-retro-underpinnings trend, La Perla will fit you with the pieces you need to look like a Hollywood starlet. If you prefer suiting with a hint of a bustier, consider yourself set. And if you're looking for a killer lounging-on-a-yacht swimsuit, this is the only place you need visit.