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Soothingsista Confirms Her Feelings for SF With a Memebox Collab

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Stephanie Villa's Memebox eyeshadow palette is a love note to San Francisco


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Soothingsista's Stephanie Villa may have traded San Francisco for Los Angeles, but her newly-released Memebox collab proves that the beauty vlogger's heart will always be here in the Bay Area.

Memebox, for the uninitiated, is the SF-based, Korean beauty subscription service that offers Korean beauty products wrapped in cute packaging. The company partnered with Villa on a Soothingsista X Memebox #EYELOVE SF eyeshadow quad, $17, available for a limited time through the service.

The brand explains, "Stephanie AKA Soothingsista personally picked out 4 shades (2 matte, 1 shimmer, and 1 glitter) you need to create any look ranging from romantic to exotic." Stephanie named each color in the palette —Sutro, Valencia, Candy Rain, and Bae Area— "to convey her love for [San Francisco]."

Stephanie adds that she selected the dusty rose shades in the palette to appeal to a broader audience. "I wanted to choose colors in the rose family because it is a color family that works with many different skin tones. I wanted the colors to be wearable for day to night but also different from everyday nudes."

If you want your eyeshadow to say "I love San Francisco," this product fits the bill. Just don't forget your lid primer.

Update (2/27/2015): Memebox clarifies that it isn't a subscription service. Memebox sells both beauty boxes packed with full-size products and individual, full-sized items.