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Let's just say that it's pure coincidence that Gwyneth Paltrow's new beauty brand already makes products with fresh produce like, say, apples. But it's no secret that the queen of Goop loves all things organic, so the decision to enter into a business partnership with San Rafael-based Juice Beauty must have come quite naturally. And now, the Academy Award winning actress and entrepreneur can now add the title of Juice Beauty Creative Director, Makeup to her already impressive list of accolades.
"This partnership marks a milestone for Goop as we begin to add our own product lines to our curated selection of brands," Lisa Gersh, CEO of Goop, says in a statement. "We are ecstatic to partner with Juice Beauty for the first Goop beauty product line." Expect to see the fruits of the collective labor in late 2015 and in early 2016—with the makeup collection launching ahead of the skincare products. It just may be your chance to have the same luminous skin as Gwyneth.