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Unleash Your Inner Vixen for $60 or Less

Sexy lingerie is expensive, but this local company is making it a little more affordable.

Photos: True & Co.
Photos: True & Co.

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Valentine's Day is expensive. The outfits, grooming, gifts, and meals collectively seem like a ploy to make you rehash your holiday spending habits just when you were starting to save money. Then there's the lingerie! Tiny pieces of satin and lace are not cheap, and you're going to wear them all of, what, 30 seconds? If you live for lingerie and you regularly lounge around in teddies, by all means, go to Union Square and buy the most beautiful, delicate lace pieces you can afford. But if Valentine's Day is your once-a-year concession to generally-accepted standards of sexiness, save your money by ordering a Bag of Tricks from local startup True & Co.

The fit-focused brand, which collects data points from customers to make better bra recs, sells budget-friendly lingerie sets. Priced between $19 and $60, most come with a bra and panty; some even include extras like blindfolds and lace cuffs. With the additional promotions running on the site, this could be your most wallet-conscious Valentine's Day ever. Just choose carefully! Bags of Tricks are final sale items.
· True & Co [Official Site]
· 15 San Francisco Lingerie Shops to Know Right Now [Racked]