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Petaluma-based Athleta is raising the athleisure style bar with its first-ever designer collab, WWD reports. The Gap-owned brand is partnering with Derek Lam on a range of pieces that will be more everyday-casual than performance-oriented. Lam tells WWD, "I kept questioning what seemed gratuitous. Like, you don't need another sports brand, so how do I make the pieces work easily into her everyday wardrobe?" The resulting collection includes a two-in-one sweatshirt-shirt combination, washable leather pieces, a cotton poplin shirt, technical denim, leggings and a bra top. Though most of the designs are geared for your life before and after the gym, they still tap into the athletic wear trend by using technical fabrics. The collection —which will fall under the 10 Crosby umbrella— will launch in Athleta stores in September. Prices start at $58 for a tank top and go up to $388 for a leather jacket.
· Athleta [Official Site]
· Athleta Links With Derek Lam [WWD]