Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Take your next climbing trip during your lunch break when The North Face launches its virtual reality collaboration with Palo Alto-based startup Jaunt. This immersive cinematic VR experience will transport the customer from the store to the tops of Yosemite's and Moab's mountains and cliffs. Let The North Face global athletes Cedar Wright and Sam Elias guide you across the rocky terrain to show you sweeping, panoramic views.
"The North Face and our athletes are always looking to bring people into our expeditions and spark people's interest in getting outdoors," the brand's VP of marketing Aaron Carpenter says in a statement. The new store feature debuts in Chicago on March 15 before rolling out to the SF and NYC flagship stores at the end of the month. After a spin in the headset, you'll truly feel inspired to carve out the time for the real deal. But remember to pick up some North Face gear for the climbing journey ahead—it's going to feel more rugged than just standing inside a store.