Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Weddington Way has already simplified the bridesmaid dress shopping experience; now the San Francisco company is setting its sights on prezzies. This week, the site launched bridesmaid gifts for the already over-stressed bride.
Weddington Way's Gift Shop sells an assortment of options with an emphasis on jewelry. (It is the most popular bridesmaid present, after all.) Brides can shop earrings, necklaces, and bracelets from designers like Margaret Elizabeth, Kris Nations, and Loren Hope all in one space. The site features both delicate and statement-sized jewelry in a variety of colors, as well as personalized pieces. For brides who want to stay away from baubles, there are also robes, make-up bags, and luggage tags.
For now, the bridesmaid gift shop is just a curated collection, but the company promises that the next step will be exclusive collaborations.