clock menu more-arrow no yes mobile

Filed under:

One of the Most Powerful Women in Beauty Is Joining Stitch Fix

The fashion subscription service adds a top Sephora executive to its team

Stitch Fix
Stitch Fix

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In February, Women's Wear Daily ranked Sephora exec Julie Bornstein fifth on its list of the most powerful women beauty, noting that she's also "the most plugged-in woman in beauty." WWD explained that Bornstein "quadrupled Sephora's e-commerce business as head of digital, and was rewarded with oversight of all of the retailer's marketing activities-online and off." But Julie has decided that it's time to move on.

Today, the pub reports that Bornstein is leaving her gig as chief marketing and chief digital officer for Sephora Americas to hop to Stitch Fix, a San Francisco-based subscription service that ships clients monthly wardrobe picks based on their personal style. Bornstein will be the startup's chief operating officer, overseeing strategy, marketing, styling and client experience.

We hear from Stitch Fix employees that all of the company's staffers are encouraged to assemble a "fix" for a customer. Starting in April, there's a chance that your next Stitch Fix box could be coming straight from one of the city's top fashion power players.